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September 27, 2021

7 Statistics That Prove The Importance of Video

78% Of People Watch Online Videos Every Week

And 55% watch videos every single day.

The best part is that this number will only increase with the rise of platforms like TikTok.

Even Instagram said they are going the video route and will be focusing more on video content for their platform.

If You’re not creating videos in 2021, You’re going to get left behind.

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

If you don’t think this is true, think of the last book you read and of the last movie you watched.

I’m certain that the movie brings way more vivid memories.

⅓ of all Online activity is spent watching videos

That is insane.

Seeing as the average person spends 155 minutes or 2 and a half hours online.

That means they’re spending 51 minutes just watching videos.

One of those videos could be yours.

More than 75% of all videos are played on mobile devices.

Think TikTok and vertical videos are just a trend; think again.

Seeing as our phones become more and more powerful, combined with the newest bezels and features.

It comes as no surprise that more and more people prefer watching videos on their phones.

92% Of Consumers Watch Videos With The Sound Off and 50% Rely On Captions

There’s a reason all of our videos have animated subtitles.

They perform better; many people watch videos while on the bus, train, in a coffee shop or even during their classes.

It’s not always convenient to crank the volume all the way up so you can hear what the speaker is trying to say.

YouTube mobile users pay 2X more attention to what they’re watching as compared to those watching television.

You might think that your ad will perform better on TV because there is no “skip” button.

But guess what, you don’t pay YouTube for people who skipped your ad, only those that watched it.

And those who do watch your ads will give you much more attention than those who watch your TV ads.

The big + here is that with YouTube ads, they can take action immediately.

96% of consumers say that the pandemic has increased the amount of video content they have consumed online

Since we’re unable to get our entertainment outside, we turn to our devices.
People are stuck at home; what else are they going to do. Watching videos and playing video games is our best bet until this whole thing blows over.

If you want to get started with Video the right way, schedule a free consultation meeting with us and let’s get you started the right way.

Hi, I'm Alen - The Founder of Storybility. I’m an entrepreneur with a passion for marketing that works. I strongly believe that all ads should be customer-focused. Ads should be enjoyable to watch and read.
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